Full Service Barbecue is a local chain in Knoxville Tennessee which takes pride in never allowing you to forget why southern summer BBQ is still an undefeated tradition in the south. I was eager and jumped at the opportunity to create the brand identity for this already locally established business. After holding creative meetings with the CEO, I began the creative process and discovered the identity and voice. Once the brand guide was completed, the projects rolled in. I worked towards implementation in all spaces and created content for and managed the social media accounts. Following social media, I shifted to packaging and store signage, and even interior design of a new location. I'm extremely proud of this project and its creative successes.
THE BRAND IDENTITY
SOCIAL MEDIA PRESENCE
LENOIR CITY LOCATION
CAMPAIGNS & ADVERTISEMENTS
